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| VALUED OPPORTUNITIES BUILD MARKETING POWER | MONEY IN YOUR POCKET |
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Take this promotion currently offered by Lexus for example... 1) They email me (a former owner) notice of a chance to win a free one-year lease of their new hybrid. I must register with the site and enter my plea for votes. OK. I'm a sucker. I'll bite. Doesn't take much time, costs nothing and I figure I could win the lottery as easily as the next guy (gal).  2) The plot thickens: There will be 2 winners. One is the result of a lottery; the other is the one that receives the most votes. And how do you get votes? Marketing. Email your friends & family. Twitter about it. Facebook it. Post it to your blog. Send out an email newsletter. (who, me?) 3) Here's the kicker: The only way for someone to vote is to register. And of course, when you register, you can enter yourself. And if you enter yourself, you increase your odds of winning by further marketing... You get the point. BRILLIANT • They're offering something of value for which people will actually register. • They're building their email marketing potential with each new registrant. • That email list is now exponentially growing as those who have signed up are doing their marketing for them! Now... let's see how well it works for individuals. As of this email, my entry has 5 votes. I'm profoundly (not to mention monetarily) interested in the impact of this newsletter on my number of votes. Will you actually click on the link? Will you actually register to vote? Will you enter for yourself? Stay tuned for more guerilla marketing... Same Bat Time... Same Bat Channel...  |
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| If you know what a Wookie is, you'll get a kick out of this:  Corey Vidal offers an a capella tribute to John Williams |
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